Dr. Subodh K. Agrawal recommends this book because he believes that it offers a practical and scientific guide to finding happiness and fulfillment in life. He thinks that the book explains the concept of flow very clearly and provides examples and strategies to achieve it in various domains of life. He also values the author’s perspective on developing the intrinsically gratifying self, the habit of deriving pleasure from any activity for its own sake. He says that reading this book has helped him to improve his own well-being and performance, and he hopes that it will do the same for others.